Nowadays, brands have their own ways of communicating with consumers. With the advent of the internet, brands push their products to their consumers through recommendations, like Amazon and other ecommerce sites where they are able to execute targeted ads in the form of suggestions and recommendations.
We have to take note that the consumers these days are more informed and knowledgeable. With the help of the latest technology, they research well before buying a certain product or service.
If you are a digital marketer, you have to consider a number of factors such as the customer’s’ decision making journey, and why and how should you align your digital marketing strategies with that of your customer’s decision?
To sum it up, customer’s decision-making journey looks like this: Recognition → Familiarization → Consideration → Purchase.
If you are considering to build a business, your website would serve as a natural venue to showcase everything about your business and product. Then, try to build maximum awareness and recognition by generating traffic to your site. You can do this by hanging out where your audience hangs out. In this way, your target audience will be able to learn about your expertise in the space. Another way is to invest in SEO efforts to gather organic search traffic to your site.
After that, you have to familiarize your audience with your product. Make sure that they know what they have signed up for. Take note that customers rely on their common sense of familiarity of choosing a familiar and known brand. You can achieve this by creating a meaningful and engaging content.
These days, there are several social media platforms that you can utilize to go along with your content marketing. By providing the right message and relevant content, you can focus your attention on your target market.
Today, consumers speak with brands as much as brands speak with consumers. When referring to brand consideration, user engagement s important. This can be seen as a two-way communication, where you would need to empower your customers to explore your product.
After having user engagement, converting your audience into paying customers is another matter. Continue making tweaks on your site and see the difference. You may also setup demo calls with prospects in order to understand their business requirements and make suggestions on how your product can cater to them.