Geofilters are useful graphical overlays available to Snapchat users in specific locations. However in February, Snapchat released traditional and marketable filters for all users. Now, anyone can make a geofilter, and upload it to make it available to other Snapchat users.
What’s in it for you?
Snapchat geolfilter can help you in your business especially in building your brand-name and later making it recognize by number of users.
As a digital marketer, you have the potential and capacity sto develop a creative geofilter with your logo. Making it available for everyone would promote your brand to a huge number of audiences.
Geofilters are great if you’re targeting young people.
Snapchat provides a significant share of your market. Young people especially millennials who comprises three-quarters of Snapchat’s 150 million daily users are 18 to 34-year-olds. While, about 30% of the users community are people who are 35 and older.
Marketers ruin everything.
Unfortunately, marketers are more likely to make multiple overlays that cause a hard time for Snapchat users to search for the right one out of countless choices. It turned out to be a disaster and it turned out to destroy the Snapchat geofilter strategy
So, be an early adopter. Get on geofilter marketing now, and be the first one to boost your brand using Snapchat before other marketers will ruin the strategy.
How much does it cost?
Snapchat is a great product so you have to pay for it to make your branded geofilter accessible and available to a certain audience in a certain location. The return of investment depends on the value you put on brand promotion and the number of promotion you’ve received.
Get the ball rolling.
If you are now decided to use geofilter, then it’s time to make one and make it available for your audience in the Snapchat community. First, do the graphic overlay with the prescribed portrait orientation making your image higher than wider. Don’t forget to test it before putting it in the snapchat community.
Since your filter won’t be immediately available, then you should upload it at least two days prior to its public posting. After the approval of your filter, you can start promoting. Experience Snapchat geofilters in your business promotion.
