In a world where the only constant thing is change, us people should learn how to efficiently adapt. In a business sense, marketing has already changed its ways. Marketers have altered their approach when it comes to approaching their consumers. A great marketer would know where the consumers’ eyes and ears are. They know where their niche is at and how they think when they are in a certain platform. As we would have all noticed, traditional marketing and different advertising isn’t bringing much traffic to businesses as they did years ago. Newspaper ads are not that much effective anymore and the same goes for TV ads. Today, marketers approach their consumers online because of the fact that consumers spend most of their time surfing the internet and browsing in different social medias.
For your marketing strategies to be effective this 2016, make sure to review and analyze your previous campaigns. Learn from your previous mistakes, study on what worked and what didn’t. Look in to the different trends that would be emerging in the New Year for it may greatly help your new campaigns.
Remember to also have an equal amount of presence both in digital marketing and mobile marketing. Although consumers nowadays are mobile-first, you can’t miss out on the people who use computers or laptops when going in the internet. Making your campaign friendly to both approach in marketing, enables your campaign’s chance of success and conversions to become higher. With this, make sure your website is mobile friendly. Meaning your site should be responsive even though the customer will access it via his/her phone.
SEO will still be effective this year. Although Google’s algorithm would always be changing, it will still be of your benefit to run a SEO campaign so that you will rank high in the search engine. The same goes for Google Adwords, buying these ads will also benefit your company’s business.
Make sure to let your consumers know what is your service or product right on the spot. Approach them cautiously and make your ads fit the platform wherever you plan to post them. Show your consumers that you bring value to them and let them know that to your company, they come first.
When it comes to your advertising/marketing strategy this 2016, always be updated with the latest trends and up and coming platforms. Listening and paying attention to how your consumers act will only bring advantage to your business! It will help you understand their mindset and how they act in every social media platform.
One thing businesses over look when it comes to online marketing is the act of engaging. Most marketers forget that their consumers are also humans, not just a person you sell to. When you are marketing online, engage with your customers. Isn’t that the main reason as to why these big applications are made? To easily connect with one another? Go jump in the conversation of people in Twitter, comment on a picture of your customer in Facebook. People in social media are there to be engaged to, to be communicated with. When they notice that all your business does is sell them a product that brings no value, they will shut you out. Your ads that will pop up in their feed will be considered as spam.
When creating your ads, make sure to place yourself in your consumers’ shoes. Make that campaign likeable and engaging. Place something in the ad something that your consumer wants to see, not what you want them to see.
You might follow these tips diligently but it is also good to find your own ways on how you can run a successful ad. Marketing in today’s world is actually more fun compared to 10 years ago. Hoping for a conversion from your ad in the newspaper is like depending greatly on fate. You are blind on who reads your ad or if people really reads it. You hope that someone will look at that certain part of the newspaper and notice your ad. The same goes for Television ads which costs hundredths of thousands to run one ad. There are only a few people who actually stop and see Television ads. Usually when their show is up for commercial break, they immediately go online on their mobile phone. Sure, they can hear the sound of the advertisement but their eyes and attention is on their mobile phones.
The reason as to why online marketing is much more fun in today’s age is because you actually get the chance to engage with your consumer and potential customers. It is also fun to think of creative ways to effectively campaign your ads. The art of putting words together to be more persuasive to the eyes and ears of your consumer adds to the fun factor of marketing online. Remember to have fun and most importantly convert sales this year!
