Search Engine Optimization is a known strategy usually used in web publishing to promote web page visibility and traffic for garnering a higher ranking in search engines and more readers. Good writing skills, proper placement of key phrases and keywords in the text and the adding of hyperlinks are essentials in writing an article using Search Engine Optimization.
The following steps will teach you how to write an article using Search Engine Optimization.
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Outline your article.
Basically, articles should be written well, interactive, and informative in order to attract many readers. Readers usually look for an article with a catchy beginning with relevant information. Furthermore, a well-written article with good content will encourage many readers to visit your site. This is good to attract link marketers and promote more advertisements in your page. It is also important to include a keyword phrase on the title as an important part of a sound SEO content for easy access Google search engine.
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Making a list of key phrases and keywords for your article helps your publisher to include it in the metadata of the page. Keywords and key phrases also help people to search for information on the topic of your write ups.
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Considering the following in writing your article:
- Correct spelling and grammar.
- Name you article with an interesting title.
- Divide it into concise paragraphs plus the subheaders.
- Use the most significant keywords and key phrases in the first parts of the article as much as possible, like in in the first sentence, and in the first paragraph. But you can also use it on the last sentence to emphasize the keywords more.
- Do not overuse keywords or key phrases.
- If it makes sense in the text, put keywords and key phrases in bold or italics.
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Include hyperlinks from a quality website that offers reliable and relevant information and accessible navigation in the article.
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Build links to your article for the people to discover and read it.
There are possible ways like:
- Sharing a link to your new article on social networking sites like Facebook, Twitter or Tumblr and ask friends to re-share it.
- Creating the keywords and place on the beginning and end of an article that allows Google search to emphasize the keywords more.
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Make it easy to share the content. It should be shareable so that it can get rank on the search engine.